A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

Solace taps into the power of recollection during mourning

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During periods of grief, memories can soothe the enduring sting of loss while keeping us connected to our departed loved ones. But actually talking about a personal loss can still feel like a step backward in the grieving process, blocking our ability to move on.

A Portland cremation company wants to change that by encouraging customers to talk about dying in an honest, healthy way.

For its first marketing campaign, direct cremation service Solace released a touching suite of videos titled Solace Cares.



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