Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

Solace taps into the power of recollection during mourning

Solace Cares uses poignant stories of loss from the company's cofounders to have an honest conversation about death. — Solace Cares uses poignant stories of loss from the company's cofounders to have an honest conversation about death.Solace

By Shannon Miller

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During periods of grief, memories can soothe the enduring sting of loss while keeping us connected to our departed loved ones. But actually talking about a personal loss can still feel like a step backward in the grieving process, blocking our ability to move on.

A Portland cremation company wants to change that by encouraging customers to talk about dying in an honest, healthy way.

For its first marketing campaign, direct cremation service Solace released a touching suite of videos titled Solace Cares.

Shannon Miller

Shannon Miller is Adweek's managing editor of creativity, the creator economy and DEI.

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