Danny DeVito and Michael Douglas Reunite Via Zoom for an Upbeat Ad About End-of-Life Planning

Gerry Graf returns to advertising to direct the charming PSA

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

Death sucks. But, when the time comes, being in control of your own end-of-life care can make the process smoother—as Danny DeVito and Michael Douglas promote in a charming new ad.

The spot for POLST—Practitioner Orders for Life-Sustaining Treatment—was directed by Gerry Graf, founder of now-closed creative agency Barton F. Graf, via production company m ss ng p eces.

It sees DeVito and Douglas join for a Zoom call, during which they struggle through the usual tech issues, then get to discussing POLST.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in