62% of Consumers Say Their Drinking Habits Have Recently Changed

Adweek teamed up with Morning Consult on this survey about canned non-beer beverages

As we head into summer, there’s been a lot of discussion around which drink will define the season. After two explosive years of growth, will hard seltzer continue its domination? Or will ranch water, the darling of West Texas, sweep in and take the crown? If folks start going out to bars more again, will canned cocktails lose their allure?

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