Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails

Anheuser-Busch acquired the brand in 2019

Cutwater Spirits falls into the ready-to-drink cocktail category—one that saw huge gains during the pandemic. Cutwater Spirits

A year after investing in its first spirits brand, beer giant Anheuser-Busch is sending Cutwater Spirits to the Super Bowl with a regional ad buy, following a year of explosive growth.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.