How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

With huge hits to bars and restaurants, drinkers turned to the internet

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One might assume that the drinking public didn’t have much to cheers to this year, but those who do imbibe found ample opportunities in 2020—albeit at home, for the most part.

With drinkers locked out of their usual watering holes during shutdowns, demand for alcohol delivery skyrocketed, launching apps like Drizly and ReserveBar to unprecedented success. At the same time, state governments loosened alcohol regulations, allowing breweries to sell directly to consumers and restaurants and bars to add alcoholic drinks to to-go orders.



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