5 Charts That Show Why CPG’s Run Will Continue Well Into 2021

The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon

Household cleaning products and money
Life under lockdown has benefited the consumer goods industry. Getty Images

The pandemic has been tough on many businesses, but that hasn’t been the case for the makers of household cleaners and shelf-stable food. CPG manufacturers, from Procter & Gamble and the Clorox Company to Smucker’s and the Campbell Soup Company, have seen demand rise as restrictions on daily life have forced people to spend more time at home.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.