Why Companies Want Clorox as Much as Consumers Do (If Not More)

Working with the trusted brand has become a deeply coveted corporate partnership during the pandemic

With no issues selling products, Clorox is using the current moment to build brand equity. Photo Illustration: Trent Joaquin; Source: Clorox

Consumers are desperate for Clorox, and so are brands.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.