P&G Believes Our Relationship With Hygiene and Cleanliness Has Changed for Good

Consumers are washing their clothes and dishes more frequently

Illustration of different cleaning products
The company reported 10% U.S. organic sales growth in the previous quarter. smartboy10/Getty Images

The coronavirus outbreak won’t be around for the long term, but executives at Procter & Gamble think new attitudes about keeping households and the items within them clean will endure long after the crisis.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.