P&G Believes Our Relationship With Hygiene and Cleanliness Has Changed for Good

Consumers are washing their clothes and dishes more frequently

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The coronavirus outbreak won’t be around for the long term, but executives at Procter & Gamble think new attitudes about keeping households and the items within them clean will endure long after the crisis.

Today, the Cincinnati-based CPG manufacturer reported its highest U.S. sales growth in decades, seeing a 10% boost in the past quarter as shoppers stockpiled staples such as toilet paper, laundry detergent and hand soap.

During a call with analysts, Jon Moeller, P&G’s COO and CFO, said that while the current crisis has increased demand for the company’s products, he didn’t anticipate it waning anytime soon.

“We will serve what will likely become a forever-altered health, hygiene and cleaning focus for consumers who use our products daily or multiple times each day,” he said.



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