CPG & Grocery Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar After consolidating all creative and media responsibilities under Publicis Groupe The J.M. Smucker Company reported that net sales climbed 11% to $1.97 billion for the quarter ending July 31.The J.M. Smucker Company By Paul Hiebert & Minda SmileySeptember 3, 2020 Key Insights: More time and space to pitch ideas has led to more creativity and risk-taking. It’s better to be controversial and memorable than safe and forgettable. Paul Hiebert @hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment. Minda Smiley @Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek. Recommended articles Related Articles CPG & Grocery Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar By Paul Hiebert, Minda Smiley CPG & Grocery Tupperware Is Having a Great Year, and It’s Not Just Because of the Pandemic By Paul Hiebert Brand Marketing Why Companies Want Clorox as Much as Consumers Do (If Not More) By Paul Hiebert, Ryan Barwick Creative Disruption How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That) By Minda Smiley
