Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

After consolidating all creative and media responsibilities under Publicis Groupe

a man with his camera too low showing him in underpants on a zoom call, two people look shocked on right side
The J.M. Smucker Company reported that net sales climbed 11% to $1.97 billion for the quarter ending July 31. The J.M. Smucker Company
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.