2020 Is Satan’s Soulmate in New Match Ad from Ryan Reynolds’ Maximum Effort

The spot plays out like a classic rom-com, with the destruction of society as the backdrop

Photo of Satan and 2020 in a stadium
Satan resembles Tim Curry's Darkness in the 1985 film Legend. Ryan Reynolds/Maximum Effort

Prince of Darkness, King of Hell. No matter how you frame the job title, it’s got to be a tough online dating scene for Satan. The horrors of the underworld aside, who—or what—on earth could possibly measure up to his wickedness and complement his fiery lifestyle?

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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