Sexy Moments Get a Sweet Twist in Match’s Ads About Commitment

Marcel creates heartwarming work for European markets

A blonde woman looking off to the side
The campaign from French agency Marcel uses a bit of a bait-and-switch in its focus on long-term relationships. Marcel

Match is showcasing the cool side of commitment with a new ad campaign that somehow doesn’t make you hate the idea of dating again. The online dating platform has been a longtime contender in people’s search to find a forever plus one, trading casual hookups for long-term partnerships.

@mjjordan7 Melissa Jordan is a freelance writer living in Los Angeles.