AccessiBe’s Galvanizing Campaign Calls for Better Web Accessibility
The ad goes on to note that millions of Americans with disabilities can’t use many websites to do basic tasks such as ordering food or applying for a job.
3 Lessons My Move Taught Me About Marketing
This is the last article about my move, I promise! The interesting thing about a move is that it forces you to step outside your comfortable bubble of everyday life. [...]
How New Data Protection Laws Affect Your Non-Transactional Website
Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever. Bad news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.
Here’s a Website Performance Checklist to Kick 2020 Off Right
Reviewing your website's security practices, privacy policies, accessibility, and analytics can help improve performance over the course of the year. You can still pledge to get the most from your [...]
An SEO Consultant’s 4-Point SEO Holiday Wish List for Santa
This year, I want to take a more childish approach and write an SEO wish list for Santa. Here are four things that I want from Santa. These wishes are [...]
Striving for Continuous Website Marketing Improvement
Taking small actions on a regular basis are likely lead to more meaningful improvements to your website marketing than a large investment in a website “refresh” or relaunch every two [...]
How Your Site Speed Could Be Slowing Your Business Growth
Site speed not only hurts conversions, but it can also hold back your search engine optimization efforts. Learn how to identify and fix site speed issues that may be slowing [...]
Does Marketing Require Your Website to End in ‘.Com’? If Not, Here Are 7 Options
There is no definitive answer to the value of TLDs besides .com, but deciding on one is a marketing conversation more than an IT discussion. The value of the myriad [...]
Direct Mail Informed Delivery Enhances Your Campaigns
Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery.
Improving Website Engagement Means Getting Your Site Visitors to Stay
Getting website visitors to stick around is critical in moving them through the buying cycle. Here are the aspects of your site to focus on to increase engagement and conversion.
How Optimum Healthcare IT Is Building a Tech Stack on a Budget
No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the [...]
The Power and Pitfalls of Using Browser Push Notifications
With the advent of browser push notifications, marketers and publishers now have a new channel to directly connect with their audience. Odds are, you’ve encountered browser push opt-in requests many [...]
On-Page SEO for Content Marketing Success
On-page SEO is only one part of effective website marketing, but it's a critical part. Here are some guidelines for improving results.
4 Ways to Make Your Website Work Better
"Make your website work better than what?" you might ask. Better than it has. Better than it will if you decide to make changes or build a new site based [...]
10 Elements of a Squeeze Page
For those of you who haven’t heard this term, a squeeze page is basically a short landing page with one main purpose — to “squeeze” the email address out of [...]