Branding

Does Marketing Require Your Website to End in '.Com'? If Not, Here Are 7 Options

Headshot of Andrew Schulkind
By Andrew Schulkind

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Whether you know what “TLD” stands for or not, you’re probably thinking that a discussion about top-level domains is likely to be pretty technical. It can be, but we’re here to talk about TLDs from a marketing perspective.

So stow the eye glaze (you know, for when your IT director really gets going and your eyes glaze over …) and lets dive into what to consider as you assess your domain name options.

First, let’s acknowledge that it’s the web’s enormous growth that has led us to a point where the domain name you’d like — yourcompany.com

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Headshot of Andrew Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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