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Whether you know what “TLD” stands for or not, you’re probably thinking that a discussion about top-level domains is likely to be pretty technical. It can be, but we’re here to talk about TLDs from a marketing perspective.
So stow the eye glaze (you know, for when your IT director really gets going and your eyes glaze over …) and lets dive into what to consider as you assess your domain name options.
First, let’s acknowledge that it’s the web’s enormous growth that has led us to a point where the domain name you’d like — yourcompany.com