Web Analytics

Striving for Continuous Website Marketing Improvement

Andrew-Schulkind
By Andrew Schulkind

It’s a mistake to think about your website marketing efforts as set-it-and-forget-it investments.

You’re probably thinking, “Well, yeah. That’s pretty obvious!”

It’s unlikely that you aren’t aware of the value and importance of a steady stream of fresh content on your website at this point in the maturity of the web as a digital marketing tool. And you’re almost certainly already aware of the necessity to integrate your website into your marketing more broadly, from your email marketing to your social media efforts to your CRM system.

All of which means you have a pretty dynamic website.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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