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The Art of Adness: How Dakota Snow Became the Unofficial Designer of Brawling Brands

The year's biggest brand brawl comes to life thanks to his vigilante designs.

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How Sour Patch Kids Scored a Sweet Win in March Adness 2022

The brand beat out Oreo, Disney+, Apple and more.

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March Adness 2022: Vote for Today’s Best Advertiser

As Adweek's annual tournament returns, which brand will rise to glory?

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Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament.

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March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket

It’s back: Adweek’s annual March Adness bracket, in which your votes determine which advertisers should advance and even claim the championship. There are some new names in the 2021 bracket, [...]

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Aviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Base

The brand's approachable and authentic tone—not to mention owner Ryan Reynolds—maintains its devotees' adoration.

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Vote for 2020’s Best Advertiser in the Adweek March Adness Bracket

Which brand will will rule them all?

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How Aviation Gin Toppled Marketing Giants to Win Adweek’s March Adness Bracket

The 16-seed tournament underdog beat Burger King, Coca-Cola, Google, Nike and Spotify in fan voting.

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