Every March, the NCAA March Madness tournament captures global audiences as the top teams in college basketball compete in the "Big Dance." The three-week tournament offers brands and marketers a center-stage platform to showcase their latest products and services. Adweek’s "March Adness" page takes a look into what top brands and agencies are doing to capture the multimillion-dollar March Madness audience—as the plans are shaped months and even years in advance. Plus, get in on the March Madness fun with Adweek’s annual bracket to see which brand will reign supreme as Best Advertiser.

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The Art of Adness: How Dakota Snow Became the Unofficial Designer of Brawling Brands

The year's biggest brand brawl comes to life thanks to his vigilante designs.

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How Sour Patch Kids Scored a Sweet Win in March Adness 2022

The brand beat out Oreo, Disney+, Apple and more.

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March Adness 2022: Vote for Today’s Best Advertiser

As Adweek's annual tournament returns, which brand will rise to glory?

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Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament.

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March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket

It’s back: Adweek’s annual March Adness bracket, in which your votes determine which advertisers should advance and even claim the championship. There are some new names in the 2021 bracket, [...]

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Aviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Base

The brand's approachable and authentic tone—not to mention owner Ryan Reynolds—maintains its devotees' adoration.

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How Aviation Gin Toppled Marketing Giants to Win Adweek’s March Adness Bracket

The 16-seed tournament underdog beat Burger King, Coca-Cola, Google, Nike and Spotify in fan voting.

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