How Aviation Gin Toppled Marketing Giants to Win Adweek’s March Adness Bracket

The underdog beat Burger King, Coke, Nike, Google and Spotify

Starting at a mere No. 16 seed, Aviation Gin defeated several of today's top brands in Adweek reader voting. Dianna McDougall for Adweek

They entered the tournament the ultimate underdogs, but somehow the scrappy team at Aviation Gin defied their 16th-seed ranking and took home the championship in Adweek’s first March Adness bracketed tournament to name today’s top advertiser.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."