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It’s back: Adweek’s annual March Adness bracket, in which your votes determine which advertisers should advance and even claim the championship.
There are some new names in the 2021 bracket, and many of the brands that traditionally claim high seeds have seen their rankings shuffled after a year of disruption and frequent marketing pauses.
But one brand is certainly still on the board: Aviation Gin. The Ryan Reynolds-owned, Portland-based gin brand has claimed top honors in the March Adness bracket for the past two years, setting it up for a chance at a threepeat.
Can another contender topple Aviation? Perhaps it will be bracket newcomer Mint Mobile, also owned by Reynolds and backed by ads from his high-potency Maximum Effort creative agency?
Important note that folks often miss and then yell at us:
Winners are determined by a total of daily voting across Adweek’s Twitter, Adweek’s Instagram and Adweek.com. (This article will be updated with active polls, so keep it bookmarked.)
Come back to this article each day to find active voting in the bracket, and keep a close eye on Adweek’s Twitter and Instagram as well.
March Adness 2021 voting schedule:
Round 1: March 22-25
Round 2: March 26-29
Round 3: March 30-31
Round 4: April 1
Round 5: April 2
Round 6: April 3-4