The Art of Adness: How Dakota Snow Became the Unofficial Designer of Brawling Brands

March Adness comes to life thanks to vigilante designs from this creative professional

Sour Patch Kids emerged as the champion of March Adness 2022, in large part thanks to its army of highly engaged fans. But the brand also had a hidden hero among its ranks—one who isn’t made of sugar.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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