Publishers Face Costly Digital Advertising Dilemma While Adapting to New Privacy Rules

The New York Times is phasing third-party data out of its ad-sales business, but most publishers will struggle to easily do the same.

Finding the Right Takeaways From CCPA for Brands

Our ecosystem would be better served if companies focused on building for brand marketers needs, rather than using the same mouse trap with new cheese.

New York’s Privacy Bill Failed Last Session—But It Gives Us a Look at What Future Laws Might Look Like

The NYPA died in committee, but there has been some momentum on other privacy regulations in the state.

Ad Tech Is Trying to Rebuild the Industry From the Ground Up

Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie.

How The New York Times Is Revising Its Digital Playbook

The publisher plans to launch new ad tools based on first-party data in mid-2020.

Adweek’s Privacy Guide Will Track the Biggest Issue in Tech

What you need to know as data privacy legislation changes, state by state.

The Sole Ad-Tech Player Riding the Privacy Wave

“We see industry change as a euphemism for LiveRamp opportunity,” says CEO Scott Howe.

Google’s Onerous Balancing Act Between Privacy and Profit

Searching for a way to placate regulators while not throttling ad tech.

Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis

"CTV is to 2020 what programmatic was to display in 2011," according to the CEO.

Advertising Trades Urge California Attorney General to Delay CCPA

4A's, AAF, ANA, IAB and NAI ask California AG for 5-month CCPA delay.