Data & Privacy Google Rolls Out Proposal to Bring a Bit More Privacy to Online Advertising The announcement is an attempt to find a middle ground between the public's need for confidentiality and publishers' need to get paid. How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers Marketers should look to elect brand advocates to help spread their message. How the Walled Gardens Get More Power From Privacy Regulations It’ll also provide more options in commerce. How Privacy Is Moving Away From Being Optional for Brands But it might become a selling point. How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws There are legal, business and ethical concerns. Brands Need Globally Compliant Data Use Policies Especially to prepare for CCPA. For EA, In-Housing Was a ‘Fluid, Cyclical Journey’ Driven by Data Security Being 'player-first' was also a motivating factor, according to the brand's head of global marketing intelligence. Consumer Rights Management Is the New Battleground for Data-Driven Marketers What value will people put on their own data? NYC Could Ban Wireless Providers From Sharing Location Data In the City The legislation was introduced to the council today. How AI Encourages Marketers to Be More Thoughtful With Data Regulations or not, companies should see artificial intelligence as an ally.123Next »