The program created by Adweek and Meta held valuable lessons for both brands and creators.
Reel from Creator Calista Tee and Charlotte Watson, CMO at Olaplex
Reel from Creator Tiffany "The Budgetnista" Aliche and Bianca Bradford, Director, Head of Agency NA at Meta
Reel from Creator Mya Pol and Soyoung Kang, CMO at eos
Reel from Creator CJ Johnson and Valerie Vargas, Senior Vice President of AT&T Advertising and Retail Marketing
Reel from Creator Robyn "GirlBossTown" DelMonte and Katie Welch, CMO at Rare Beauty
Reel from Creator Joel Bevell and Kim Paige, EVP & CMO at BET
A Reel from Creator Emmanuel Duverneau and Sherene Jagla, Chief Demand Officer at Impossible Foods
Reel from Creator Lonnie IIV and Tatiana Holifield, VP of Social Content & Growth Marketing at SiriusXM
Reel from Creator LeaMotion and Jose "Pepe" Gorbea, Global Head of Brands and Sustainability Innovation, HP
A Reel from Creator Yasmine Sahid and Kelly Burke, Director of Brand Marketing & Strategy at Avocados from Mexico
Resources for all creators and brand marketers interested in a new evolution of brand partnerships
The Creatorverse Exchange Program taps senior marketers from AT&T, Rare Beauty and more.