The Creatorverse Exchange brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. In partnership with Meta and hosted by Adweek, participants are hand selected and will collaborate using platforms provided by Meta, particularly Reels. Kicking off at Brandweek, teams will meet virtually once a month and showcase their final work at Adweek X in December 2023.

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Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities

The program created by Adweek and Meta held valuable lessons for both brands and creators.

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The Creatorverse Exchange Reel: Calista Tee and Charlotte Watson

Reel from Creator Calista Tee and Charlotte Watson, CMO at Olaplex

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The Creatorverse Exchange Reel: Tiffany “The Budgetnista” Aliche and Bianca Bradford

Reel from Creator Tiffany "The Budgetnista" Aliche and Bianca Bradford, Director, Head of Agency NA at Meta

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The Creatorverse Exchange Reel: Mya Pol and Soyoung Kang

Reel from Creator Mya Pol and Soyoung Kang, CMO at eos

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The Creatorverse Exchange Reel: CJ Johnson and Valerie Vargas

Reel from Creator CJ Johnson and Valerie Vargas, Senior Vice President of AT&T Advertising and Retail Marketing

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The Creatorverse Exchange Reel: Robyn “GirlBossTown” DelMonte and Katie Welch

Reel from Creator Robyn "GirlBossTown" DelMonte and Katie Welch, CMO at Rare Beauty

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The Creatorverse Exchange Reel: Joel Bervell and Kim Paige

Reel from Creator Joel Bevell and Kim Paige, EVP & CMO at BET

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The Creatorverse Exchange Reel: Emmanuel Duverneau and Sherene Jagla

A Reel from Creator Emmanuel Duverneau and Sherene Jagla, Chief Demand Officer at Impossible Foods

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The Creatorverse Exchange Reel: Lonnie IIV and Tatiana Holifield

Reel from Creator Lonnie IIV and Tatiana Holifield, VP of Social Content & Growth Marketing at SiriusXM

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The Creatorverse Exchange Reel: LeaMotion and Jose Gorbea

Reel from Creator LeaMotion and Jose "Pepe" Gorbea, Global Head of Brands and Sustainability Innovation, HP

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The Creatorverse Exchange Reel: Yasmine Sahid & Kelly Burke

A Reel from Creator Yasmine Sahid and Kelly Burke, Director of Brand Marketing & Strategy at Avocados from Mexico

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The Creatorverse Exchange Resource Hub

Resources for all creators and brand marketers interested in a new evolution of brand partnerships

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Meta and Adweek Combine the Forces of Creators and Brand Leaders

The Creatorverse Exchange Program taps senior marketers from AT&T, Rare Beauty and more.