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The creator economy continues to evolve at a rapid rate. Impacted by current events across multiple industries like the entertainment work stoppages and fossil fuel brands entering the space for the first time to gain the trust of socially conscious Gen Z consumers, creators are at an inflection point in their careers when it comes to their work.

Simultaneously, CMOs and senior brand leaders are facing their own creative challenges as they work on capturing current and new audiences in an oversaturated attention



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