Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May.
But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British. So let’s say a British-angry response.”
Willow, also known by her social media handle @EthicalUnicorn, told Pheasant that she doesn’t work with oil and gas companies unless they “are actively closing all fossil fuel projects and pursuing a just transition to renewables ASAP.”
Willow is one of many creators pushing back against the influence of fossil fuel companies on social media due to the industry’s impact on climate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in