2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It

Where it needs to be budgeted should also be refined.

New Study Finds That a Free Trial to a Streaming Service Leads to Higher Subscription Rates

42% of consumers believed this to be the case.

Former ABC President Channing Dungey Follows Shonda Rhimes and Kenya Barris to Netflix

She’s the latest to ditch broadcast TV for streaming.

The Battle Between Data and Privacy Rights Will Become Even More Chilling

What will life be like when we're at the mercy of three big tech companies?

7 Things We Learned About Netflix and Its 2019 Plans

Ted Sarandos talks OTT competition, ratings and more content on the way.

How Brands Can Use Digital Techniques to Improve Their TV Advertising

It’s a new era of television.

Can You Figure Out Which Made-for-TV Holiday Movies Are Fake?

Yes, Pride, Prejudice and Mistletoe is a real film.

Fox Nation Promo Invites Viewers to a ‘Members-Only’ Club With Stars Like Sean Hannity

The $6-per-month OTT service launches Nov. 27.

Free Movies and TV Shows Are Now Available on Comcast’s X1 Platform

Users won't have to toggle between services.

The Future of Television Will See Massive Waves of Digitization and Data Usage

It's a much-needed revitalization.