How Brands Can Use Digital Techniques to Improve Their TV Advertising

It’s a new era of television

Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale brand awareness. When digital advertising entered the scene, it quickly emerged as the go-to strategy for building frequency among niche and highly targeted audiences, and for better or worse, the two mediums have stayed in their own lanes for years. When something’s not broke, don’t fix it, right?