Jim Wilson

Jim Wilson

Opinion Contributor
Jim Wilson is president of premion at TEGNA. He started and leads TEGNA's OTT advertising business.

2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It

Where it needs to be budgeted should also be refined.

How Data Will Come Into Play in OTT Advertising

OTT accounts for almost half of total TV ad spend.