Jim WilsonOpinion Contributor@PremionMedia Jim Wilson is president of premion at TEGNA. He started and leads TEGNA's OTT advertising business. Voice 2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It Where it needs to be budgeted should also be refined. Voice How Data Will Come Into Play in OTT Advertising OTT accounts for almost half of total TV ad spend.