Zappos Is Tapping Influencers to Host Shopping Livestreams

The Amazon-owned shoe seller has teamed up with streaming startup Buywith

an online advertisement for adidas sneakers
Zappos is the latest retailer to get into livestreaming. Buywith

Zappos is the latest retail brand to join the shoppable livestream fray through a new partnership with influencer-based broadcasting startup Buywith.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.