Zappos Is Tapping Influencers to Host Shopping Livestreams

The Amazon-owned shoe seller has teamed up with streaming startup Buywith

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Zappos is the latest retail brand to join the shoppable livestream fray through a new partnership with influencer-based broadcasting startup Buywith.

Top line

The Amazon-owned shoe seller will invite select social media influencers, content creators and bloggers to promote products to their followers via livestreams of themselves shopping on the site, for which they will receive a commission on any sales. The deal kicked off with a stream from model Hailey Bieber’s stylist, Maeve Reilly, in which she browsed Zappos’ site and shared her recommendations.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in