Zambezi is Launching a New Division to Help Brands Understand Female Consumers

Zambezi X is already working with Nike

Zambezi's Kristina Jenkins, Jean Freeman, Dawn Thomas explain the agency's new division. Zambezi

If you’re a marketer looking for a traditional focus group or a by-the-numbers research report, Zambezi X may not be a fit for you.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.