YouTube's New Fashion and Beauty Hub Teaches Brands to Think Like Vloggers

Google-owned video service launches /Fashion

Practically since its inception in the mid-aughts, YouTube has been a hub for fashion and beauty thanks to some of the platform’s best-known creators, from early success stories like makeup artist Michelle Phan and fashion vlogger Bethany Mota, to today’s stars such as the first CoverBoy James Charles and Brazilian actress Flavia Pavanelli. Tutorials, lookbooks and haul videos have influenced the tastes of a generation of influencers, wanna-be influencers and fashion-curious people.