Your Consumers Are Looking at Where Your Ads Live

Context matters, according to Pinterest's CMO

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Negative online spaces are draining your brand dollars. Kacy Burdette

More nights last spring than I’d like to admit, I found myself doomscrolling: mindlessly thumbing through my feeds full of scary statistics, grim updates and fear-inducing ads. It was exhausting, and did nothing to help my mounting anxiety.

Andréa Mallard is chief marketing officer at Pinterest, where she oversees the global marketing and creative teams responsible for telling the Pinterest story to Pinners and advertisers all over the world.