Andréa Mallard Opinion Contributor Andréa Mallard is chief marketing officer at Pinterest, where she oversees the global marketing and creative teams responsible for telling the Pinterest story to Pinners and advertisers all over the world. Most recently, she was CMO at Gap Inc.’s apparel brand Athleta. Voice Actually, People Are Not Delaying Holiday Plans. They’re Already Thinking About Christmas Gifts Marketers and advertisers have long prioritized planners, but they’re making some seriously incorrect assumptions about this key audience right now. Voice Consumers Are Looking to the Future—Brands Need to Do the Same Too many marketers are caught in the wrong phase and missing their buyers.