Andréa Mallard

Andréa Mallard

Opinion Contributor
Andréa Mallard is chief marketing officer at Pinterest, where she oversees the global marketing and creative teams responsible for telling the Pinterest story to Pinners and advertisers all over the world. Most recently, she was CMO at Gap Inc.’s apparel brand Athleta.

Actually, People Are Not Delaying Holiday Plans. They’re Already Thinking About Christmas Gifts

Marketers and advertisers have long prioritized planners, but they’re making some seriously incorrect assumptions about this key audience right now.

Consumers Are Looking to the Future—Brands Need to Do the Same

Too many marketers are caught in the wrong phase and missing their buyers.