You Know 'Dilly Dilly.' But Check Out the 'Deli Deli' Ad That's Running on Philly TV Today

Dietz & Watson blankets pregame with a spoof

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in