You Can’t Say ‘Porn’ in a Super Bowl Ad, So Devour Released an Uncensored Version of Its Spot

Kraft-Heinz's frozen brand also created a food porn hotline

Devour's Super Bowl spot follows a couple dealing with a food porn addiction. Devour

Devour, Kraft-Heinz’s frozen food brand, created two versions of its Super Bowl ad—an uncensored 60-second version it unveiled this morning and a 30-second censored version that will air during the third quarter of the Big Game. The reason? You can’t say the word “porn” in a Super Bowl ad.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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