The Y2K Crisis Was the Aflac Duck's Moment to Shine

The fine-feathered insurance mascot was there for America during one of its darkest moments

For those who weren’t around for it, the first few minutes of 2000 were really scary. Throughout the late ’90s, doomsday prophets had been warning that computer programs the world over would go haywire at the stroke of midnight, as most time coding assumed that “19” preceded the year. Times Square would go dark. Planes would crash. Nuclear missiles would launch. The millennium bug, as it was known, meant trouble.

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This story first appeared in the Sept. 27, 2021, issue of Adweek magazine. Click here to subscribe.