XO Group and WeddingWire Unite Under a New Brand Name

Each will operate separately to cater to different types of customers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Following the merger of WeddingWire and XO Group, which owns sites like The Knot and The Bump, at the end of last year, the two companies are now coming together under one name: The Knot Worldwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in