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Xbox Releases Epic Ad for Its New Consoles as High-Stakes Holiday Shopping Season Nears

Exhilarating spot from 215 McCann takes Get Out actor Daniel Kaluuya on an adventure through a universe of gaming

xbox-series-x-launch-campaign-2020 — The ad, starring Daniel Kaluuya, was shot over a two-part production and then assembled remotely via a global team.215 McCann

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Xbox has released an epic new ad as it looks to win over market share from arch-rival Sony PlayStation, in what is a very high-stakes year for the brands as they each gear up to launch a hotly anticipated new generation of consoles

The 70-second global ad by longtime agency 215 McCann has been released to promote Microsoft Xbox’s new Series X and Series S consoles, which launch Nov. 10.

The spot debuts today on digital channels in the U.S,

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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