Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing

Joining forces with the creators of Westworld's intro, Microsoft and 215 McCann ask gamers to 'Step Inside'

Image from Halo: Infinite
215 McCann

Having debuted nearly 20 years ago, the Halo franchise is one of the most established in video game history. That’s both its biggest strength and biggest weakness when it comes to marketing a new installment of the game.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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