The Staying Power—and Evolution—of Wrangler Jeans

The denim for cowboys went from the dude ranch to 'Old Town Road'

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Lurking amid the ubiquitous bacchanalia of Super Bowl weekend in Miami was a hopping little event called Gronk Beach. As the name suggests, it was an outdoor party in North Beach hosted by retired football star Rob Gronkowski who, aside from his considerable skills on the gridiron, boasts equal prowess in partying.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.