Voice

Women Over 50 Are Often Disregarded by Marketers. Here's Why That Needs to End Now

This demographic has more spending power than many realize

Marketers often ignore the entirety of older women when creating their strategies.Getty Images
Headshot of Patricia Lippe Davis
By Patricia Lippe Davis

August 23, 2018

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In the immortal words of Debbie Ocean (aka Sandra Bullock), “You would’ve loved it.”

Headshot of Patricia Lippe Davis

Patricia Lippe Davis

Patricia Lippe Davis is vp of marketing for AARP Media Sales.

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