Voice

Women Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to End Now

This demographic has more spending power than many realize

Marketers often ignore the entirety of older women when creating their strategies. Getty Images

By Patricia Lippe Davis

August 23, 2018

In the immortal words of Debbie Ocean (aka Sandra Bullock), “You would’ve loved it.”

Patricia Lippe Davis
@plippedavis Patricia Lippe Davis is vp of marketing for AARP Media Sales.
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