Patricia Lippe Davis Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @plippedavisPatricia Lippe Davis is vp of marketing for AARP Media Sales. Voice 3 Tips for Creating a Brand That Resonates Across Generations Can you touch an entire household with one ad? Voice 3 Ways to Customize Content Strategy for the 50-Plus Demographic '[They] often look, feel and act younger than traditionally portrayed.' Voice Women Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to End Now This demographic has more spending power than many realize. Voice Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note The over 50 demographic is largely ignored in advertising.