Patricia Lippe Davis
Patricia Lippe Davis is vp of marketing for AARP Media Sales.
3 Tips for Creating a Brand That Resonates Across Generations
Can you touch an entire household with one ad?
3 Ways to Customize Content Strategy for the 50-Plus Demographic
'[They] often look, feel and act younger than traditionally portrayed.'
Women Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to End Now
This demographic has more spending power than many realize.
Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note
The over 50 demographic is largely ignored in advertising.