Portrait of Patricia Lippe Davis

Patricia Lippe Davis

Patricia Lippe Davis is vp of marketing for AARP Media Sales.

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3 Tips for Creating a Brand That Resonates Across Generations

Brand Marketing

Can you touch an entire household with one ad?

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3 Ways to Customize Content Strategy for the 50-Plus Demographic

Brand Marketing

'[They] often look, feel and act younger than traditionally portrayed.'

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Women Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to End Now

Brand Marketing

This demographic has more spending power than many realize.

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Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note

Convergent TV

The over 50 demographic is largely ignored in advertising.

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