With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

Addressing disparity in female athletes' pay

U.S. Women's National Soccer team group photo in the field during the World Cup finals
The U.S. women's national soccer team celebrated their fourth World Cup win in 2019. Getty Images

When the U.S. women’s national soccer team brought home its fourth—and second consecutive—World Cup title earlier this month, the celebration couldn’t help but serve as glaring reminder of another battle the team has not yet won: the fight over equal pay.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.