With So Many Break-Out Super Bowl Ads, Pepsi Has Some Valuable Lessons to Impart

Aim to connect with audiences with such a tremendous opportunity

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There truly is nothing quite like the Super Bowl. It’s an anomaly in today’s fragmented media landscape, as nothing else can bring together over 115 million viewers into a single live TV moment where they look forward to watching the advertisements as part of the entertainment. Yet a number of marketers regularly avoid participating in the Super Bowl, citing the cost needed to secure a 30-second spot and how it isn’t as efficient as other alternatives in reaching the same amount of (more targeted) eyeballs.