Pepsi's Retro Super Bowl Gamble: Revisiting Cindy Crawford, Britney Spears and Other Icons

In-house creative is behind the 30-second spot

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Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time and highlight different pop culture moments that Pepsi was a part of, which means Michael Jackson, Britney Spears, Jeff Gordon and even the Back to the Future DeLorean all pop up.

The spot, from Pepsi’s in-house creative team, is narrated by Jimmy Fallon. It will air in the 30-second slot right before the Pepsi Halftime Show featuring Justin Timberlake.



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