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As the global Covid-19 pandemic ground everyday life to a halt this spring, Coca-Cola suspended its marketing efforts to instead route more support to retailers and communities. The beverage giant also pledged more than $100 million for global relief efforts addressing the impacts of the disease.
Now the brand has returned to advertising on a dramatic and uplifting note, with a 2-minute spot from agency 72andSunny Amsterdam featuring narration by spoken word artist George the Poet.
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