As Many Companies Distance Themselves From the NRA, Is This a Watershed Moment for Branding?

Delta, United, MetLife and more are severing ties

Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting survivors and gun control advocates have encouraged airlines like Delta and United, car rental companies like Avis, National and Enterprise, insurance companies like MetLife and Lockton Affinity, banks like First National Bank of Omaha and Republic Bank to cut ties with the NRA. As consumers increasingly use their wallets to make political statements, could this be a watershed moment for brands?

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