With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the 'Epic Stories' Behind Them

The shoe company was inspired by true tales from real customers

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Like any marketing chief for a major brand, Dave Schneider gets a lot of feedback from customers. But shortly after taking his job as CMO at the venerable Red Wing shoe company three years ago, Schneider noticed that many of those customers had more than just feedback to offer—they had remarkable stories about their boots.

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