With Independent Agencies, Each Brand Gets Its Own Spotlight

'We will never come to them with a cliché buy'

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Over the past year, the popularity of independent agencies has grown rapidly as speed, flexibility and outside-the-box creativity continue to be top priorities for brands looking to meet their target audiences where they are.  

Josh Fajardo, director of media strategy at digital payment network Zelle, and Brian Rappaport, founder of boutique out-of-home agency Quan Media Group, sat down at Adweek’s Elevate Independent Agencies event to discuss the benefits of major brands, like Zelle, pivoting to working with independent agencies for their advertising.

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