With In-Store Sampling on Hold, Brands Get Creative

Where there's a will to get free food and drinks into the hands of consumers, there’s a way

Six in 10 shoppers say they would like to see more food sampling in grocery stores. Unsplash

Grocery stores may be open to put products into the hands of consumers, but for CPG manufacturers, one of their most effective marketing tactics has been temporarily cut off: Due to the coronavirus pandemic, the practice of in-store food sampling is on pause.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.