With #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the Experiential

With a new cookbook and a kitchenware line for Target in stores, Cravings has its sights set on events

#CRAVINGSFEST took place on Oct. 13 during the New York City Wine & Food Festival. Courtesy of Endeavor Global Marketing

On the far west side of Manhattan, a sleek gray event space had been transformed into an Instagram-friendly, food lover’s paradise. Stations were set up across the perimeter of the room, doling out dishes like parmesan-crusted jalapeño grilled cheese and pad Thai carbonara in bite-size form. Off to the right, the walls were covered in a yellow, black and white check featuring illustrations of eggs in their various forms—poached, scrambled, hard boiled. Next to that, a swing set covered in flowers sat on fake grass against a blue-sky backdrop.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.