With #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the Experiential

With a new cookbook and a kitchenware line for Target in stores, Cravings has its sights set on events

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On the far west side of Manhattan, a sleek gray event space had been transformed into an Instagram-friendly, food lover’s paradise. Stations were set up across the perimeter of the room, doling out dishes like parmesan-crusted jalapeño grilled cheese and pad Thai carbonara in bite-size form. Off to the right, the walls were covered in a yellow, black and white check featuring illustrations of eggs in their various forms—poached, scrambled, hard boiled.

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