Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
The Limited. Wet Seal. Payless ShoeSource. BCBG Max Azria. Claire’s. Nine West. Toys R Us. Brookstone. The list reads like a directory of a mid-aughts shopping center. But in actuality, they’re just a few of the latest casualties of the so-called “retailpocalypse.”
The term might feel hyperbolic, but with new stores frequently announcing closures or bankruptcy filings, the state of the retail industry (particularly the brick-and-mortar brands that once felt like staples) often seems, well, apocalyptic. But according to a June 2018 study of 1,500 people by international management consulting firm Oliver Wyman, the pivot to ecommerce may not be as intense as consumers might assume, particularly in the apparel sector.