Apparel Stores Can Survive the 'Retailpocalypse.' Here's How Some of Them Are Innovating

80% of purchases happen at brick-and-mortar locations

The Limited. Wet Seal. Payless ShoeSource. BCBG Max Azria. Claire’s. Nine West. Toys R Us. Brookstone. The list reads like a directory of a mid-aughts shopping center. But in actuality, they’re just a few of the latest casualties of the so-called “retailpocalypse.”

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This story first appeared in the September 3, 2018, issue of Adweek magazine. Click here to subscribe.