Wingstop and Wendy's Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable

Trading verses on Twitter

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The people on the social media team for quick-serve food chain Wingstop, whose account is handled by Barkley, were apparently feeling good about themselves Monday afternoon.

That is to say, they decided to let loose a little verse, repurposing the flow from Migos’ definitely-not-PG-13 “Bad and Boujee (feat. Lil Uzi Vert)” into a more family-friendly emoji-filled rhyme about eating hot wings and playing Xbox.

Before long, a fan—plus a little chuckling encouragement from Wingstop—drew Wendy’s into the mix, which offered a reference of its own, serving up the main hook of Kendrick Lamar’s “Humble” (like in this week’s L.A.



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